From the moment she first set foot in Sun Valley, our brand's founder and designer Kim De-Vos Brooks fell in love with the resort area's unique blend of down to earth ruggedness and polished elegance. This place inspired her to create a fashion line that embodies the same organic yet refined aesthetic. Image Source: VintageBlue via PixabayNestled in the wilderness of central Idaho, Sun Valley holds an intriguing history and an undeniable appeal. Below you'll find ten reasons to lo …

The other day I was perusing through a post-holiday sale section when an overheard comment managed to stop me in my tracks. "These white jeans are so crazy cheap, I might buy them for next summer!" The girl and her friend proceeded to lament about how despite the jeans' tempting price tag, it would be better to purchase something they could wear right away. Even though this was a conversation between random strangers, I had so much trouble holding my tongue! I desperately wanted to interject, "S …

I absolutely love the luxurious look of fur and the warmth it provides, but especially as an animal-lover, I'm often afraid to admit it, let alone buy it. Personally, I was thrilled to discover that Friendly Alpaca Fur provides a way to enjoy all the wonderful benefits of real fur without the guilty conscience. Friendly Alpaca Fur means that alpacas are never harmed to gain their fur or pelt. Alpacas are most valuable when they are alive and healthy, providing the soft fleece they are known for. …