Alpaca is totally the new cashmere. People who had never given alpaca a thought just a year ago are noticing its growing popularity, as the fiber starts popping up on more and more fabric content labels. Most of these products reveal just small percentages of alpaca, but demonstrate designers' and retailers' desire to advertise alpaca content and include the word in their product names. This practice mimics the fashion industry's love affair with cashmere in past decades, with sweaters and ac …

With all the talk about spring trends surrounding the current Fashion Week season, it's easy to forget that we're about to enter Fall. We think it's time to shift our focus to fall trends! And this year we at Sun Valley Alpaca Co. are especially excited for our favorite season because everyone is talking about piling on the knits. This fall and winter, sweaters are going to be BIG, literally. If you don't take our word for it, check out this recent article in the Wall Street Journal.Earlier …

When we make the choice to invest in a product, we expect it to be "the real deal." Everyone has experienced the disappointment at one time or another of looking at the label of your "cashmere sweater" to find that it only contains 10% cashmere, or discovering that your fancy, organic apple juice has more sugar in it than apples.When you purchase alpaca products through Sun Valley Alpaca Co., rest assured that you are investing in the finest quality alpaca, guaranteed. We certify that all of our …